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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.4 No.1

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The Effect of Intra-Attitude Variability on Behavior Prediction Based on Fishbein Model

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
1988, v.4 no.1, pp.439-451
Gil-Gyeun Yoon (Department of Preschool Education, Bucheon Technical College)
Yoon, G. (1988). The Effect of Intra-Attitude Variability on Behavior Prediction Based on Fishbein Model. Korean Journal of Social and Personality Psychology, 4(1), 439-451.

Abstract

It was predicted that individuals whose attitudes have been low intra-attitude variability would be predicted well from their attitudes, but high intra-attitude variability would be predicted well from their subjective norms. It was found that intra-attitude variability factors were capable of altering the nature of the model significantly. Subjective Norms carried a nonsignificant weight under low intra-attitude variability set conditions. The implications of the results for the Intra-attitude variability and for the attitude-behavior consistency controversy were discussed.

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Korean Journal of Social and Personality Psychology

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