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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.4 No.1
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Processing time, Attribution, and Recall of Inconsistent Behavioral Informations with a Target's General Impression

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
1988, v.4 no.1, pp.453-472
Jae-Hong Ko (Department of Psychology, Kyung Nam University)
Ko, J. (1988). Processing time, Attribution, and Recall of Inconsistent Behavioral Informations with a Target's General Impression. Korean Journal of Social and Personality Psychology, 4(1), 453-472.
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Abstract

The present paper concerned with the effects of inconsistent and consistent behavioral informations with a target' general impression on processing time, attributional direction, and recall. Specifically, by means of two related experiments the hypotheses that the reason of superior recall effect of inconsistent informations that many experimental results(eg, Srull, 1981) have been shown is a causal reasoning process of those informations were tested. In experiment 1, not only was the recall ratio of inconsistent informations greater than that of consistent informations, but the mean processing time(measured by reading time) of inconsistent informations was longer than that of consistent informations as would be expected. But according to the results of analysis of covariance in experiment 1, the difference of recall ratios between two types of informations could not explained by their processing time alone. This results suggests that besides the difference in processing time, some other mechanisms were involved in superior recall effect of inconsistent informations. In experiment 2, the causal attributional directions of behavioral informations that inconsistent or consistent with a target's general impression were examined. The former case was attributed to a situational cause rather than did a dispositional cause, the latter case was reversed. The relationships of attribution and recall of behavioral informations and impression of a target person were discussed in a general model of social cognitive domain.

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Korean Journal of Social and Personality Psychology

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