Abstract

The conflict between the Youngnam and the Honam district has been one of seriously social problems that bans the development of our nation. In addition to such conflict, another conflict seems to be formed newly in the nation because people of other areas except for the Youngnam and Honam districts are likely to see the Youngnam district with an unsual view. On the basis of equity theory, all the people want to have such a share as they work, but people from the Youngnam district are thought to have more allotment in politics, economy, army, etc. compared with people from other areas. The main purpose of this study is to explore NYHP's impression formation toward Youngnam people including the Honam. The reason why the Honam is included in such a view is that the two areas(the Young-and Honam) have been confronted for a long time. For the study, the personal characteristises which Asch (1946) used in his experiment were included-stimuli characteristics; intelligent, skillful, industrious, warm (cold), determine, practical, cautious and responses characteristics; generous, wise, good--nature. reliable, important. As well, the stimuli, Youngnam and Honam people were included at the first in the list of stimulus characteristics. Each of subjects was given and responded to one of six conditions, a combination of the Youngnam persons, Homan people or the NYHP with warm/cold_ The NYHP, 268 of the total subject, 291 are alanyzed, by group survey, in the study. In the "warm" condition, the NYHP sees the Young/Homan people unreliable and the Homan persons unimportant. Also, in the "cold" condition, they views the Youngnam persons are unwise and the Homan people unreliable. They consider people from Youngnam and Homan districts unimportant compared to themselves. The main finding of this study is that the Youngnam people who have been viewed as relatively reliable ones are evaluated untrustingly. This study examined the effect of physical attractiveness on interpersonal perception and impression judgment in Koreans. In Experiment1. subjects examined photographs of a man and a woman whose face was either highly attractive, moderately attractive or unattractive. Subjects then evaluated the personality characteristics and role effectiveness of the target person in family and job situations, and indicated the degree with which subjects will be satisfied at the possible relationship with the target person as a friend, employee, date and marital partner.