Purpose of this study was to investigate that the effects of five perceived social reputations consist of sympathetic altruism, reciprocal trust, responsibility, ability competence, appearance competence reputation on psychological well-being and self-esteem, and the effect differences of ability competence and appearance competence reputation between the sexes. In the study results, the more perceived social reputations were positive, the more subjectively perceived happiness, emotional well-being, the more life satisfaction and self-esteem were high. In sexual differences, the reputation which is able and competence were consistently important pre-requisite on man. Different from man, reputation which her appearance is attractive and superior was primal cause to have psychological well-being and self-esteem for woman. Also, in case of woman, it appeared that reputation which is able and competent haven't important effect on subjective happiness and emotional well-being, but have primal effect on appraisal for one' life and self-esteem. These sexual differences and women's complicated implications about ability and appearance competence reputation were discussed from a evolutionary psychological view and social context view.
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