In order to find out the effect of sociocultural pressure for being slim on eating behavior of female college students, the adjusted model based on Stice's theory was suggested and proved through 2 studies. With the subject of 168 female college student, the study 1 was carried out to search the influence of sociocultural pressure for being slim on eating restriction and excessive eating tendency in relation to body dissatisfaction. The result shows that fully mediating model of body dissatisfaction is appropriate. Study 2 was to examine the influence of sociocultural pressure for being slim on eating restriction and excessive eating tendency in relation to , this time, sensitivity of behavioral approach system(BAS). Each 16 students with either high or low in sensitivity of BAS were chosen among 300 students and were measured the level of body dissatisfaction after each group watched the images of super models and counted the number the drinks of cocoa after they watch this images. The group with high BAS represented much higher level of self-body dissatisfaction than the one with low BAS. Relating the result from these studies, the preventive interventions have been discussed.
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