Abstract

This study developed and validated a scale for measuring college students' addiction to short-form video content. In the preliminary study, constructs related to short-form video content addiction were reviewed and preliminary items were developed. Through literature review, focus group interviews (FGI), and content validity verification, a set of 32 preliminary items across six factors was created. A preliminary survey was conducted with 218 college students (66 males and 152 females), Item analysis and exploratory factor analysis were performed for collected data. As a result, three factors consisting of 27 items were identified. A main study was conducted with an additional 220 college students (66 males and 154 females) who did not participate in the preliminary survey. Items for the main study included the 27 items developed in the preliminary research and three scales for validity verification: Korean Depression Scale(KDS), Korean version of the Social Media Addiction Scale (K-SAS), and Korean version of the Brief Self-Control Scale (BSCS). Item analysis, confirmatory factor analysis, reliability analysis, and validity verification analyses were conducted for collected data. Results revealed a scale consisting of 23 items across three factors 'Salience and Withdrawal', 'Mood Regulation Seeking', and 'Life Impairment', demonstrating a good level of reliability. The scale showed significant correlations with Korean Depression Scale(KDS), Korean version of the Social Media Addiction Scale (K-SAS), and Korean version of the Brief Self-Control Scale (BSCS) demonstrating the scale's validity. Finally, this study discussed its significance and limitations.