Abstract

A Self-Presentation Tactics Scale developed by Lee et al.(1995), measuring individual differences in proclivity for using 13 self-presentation tactics, was translated into Korean. Two studies were carried out to examine psychometric properties of the translated version of the scale. Evidence for discriminant and construct validity is presented. The results indicate that (a)the translated version is highly reliable and valid as the original English version, (b)self-presentation tactics consist of two components: defensive and assertive tactics, and (c)males are more likely than females to use assertive self-presentation tactics. The potential utility of the Self-Presentation Tactics Scale for future research on both the impacts of cultural factors such as individualism-collectivism on self-presentation behavior and the moderating role of individual differences in self-serving attributional bias is discussed.