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Exploration on Stereotype of South and North Korea: In the Perspective of Sex Role

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
1999, v.13 no.2, pp.219-232
Woo-Young Chun (Yonsei University, Research Institute for Human Behavior)

Abstract

This study investigated Korean college students' stereotype of South and North Korea and their subgroups. Subjects perceived North Korea as an out-group which had attributes of men similar to its dominators, whereas perceived North Koreans as an in-group which had attributes of women similar to the ones who are dominated, women, and girls in North Korea. As a results, there was difference between subjects' perception of North Korea and North Koreans. However, subjects similarly perceived South Korea and its people. Subjects perceived South Korea as a nation to have similarity to South Korean men, but also perceived it to have attributes of South Korean women. Lastly, subjects perceived that the dominators of both South and North Korea share many negative attributes. Implications of the results of this study in stereotype research of South and North Korea have been discussed.

keywords

Korean Journal of Social and Personality Psychology