ISSN : 1229-0653
A scale, developed by Triandis(1995), of classifying people into four categories (Individualism/Collectivism × Horizontal/Vertical) was administered to a sample of adult population in Korea. Among 848 people, 46% were HI, 28% HC, 21% VC, and 5% were VI. The proportion of Individualists was as high as that of Collectivists. Individualists were majority among young people and among the highly educated. In all segments of the sample, horizontalists were the majority. The shift from Collectivism to Individualism was. apparent but the shift from Verticalism to Horizontalism was more apparent. Korean people's belief about the traditional value systems(familism and Confucianism) is in general not strong; it was weakest among the HI. Two issues were discussed from the results; the cultural transition and the measurement of cultural profile.