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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.14 No.1

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The Effect of Priming of the 'One - group' Category on the Evaluation Regarding North Koreans

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2000, v.14 no.1, pp.91-112
Yun-Jae Yu (Ajou University)
Hai-Sook Kim (Ajou University)
Yu, Y., & Kim, H. (2000). The Effect of Priming of the 'One - group' Category on the Evaluation Regarding North Koreans. Korean Journal of Social and Personality Psychology, 14(1), 91-112.

Abstract

The purpose of the present study was to examine whether the conscious(Experiment 1) and the subliminal (Experiment 2) priming of the 'one-group' category led people to evaluate the North Koreans more positively. The results of the two experiments showed that the priming of the 'one -group' category made people evaluate on the feeling thermometer ratings(Experiment 1ㆍ2) and the likability ratings(Experiment 2) towards North Koreans more positively as well as the trait ratings(Experiment 2). These results suggest that the activation of the recategorized superordinate category can make the evaluation toward the outgroup members more positively, mainly through changing the emotions toward the target. We also discussed about the important practical implications of the results.

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Korean Journal of Social and Personality Psychology

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