ISSN : 1229-0653
This study was to investigate whether cultural differences of self-improvement, self-evaluation and self-enhancement motives exist between Korean and American samples. In addition, the effects of social comparison motives, and fulfillment level of the motives on subjective well-being were also explored. For this purpose, the scales of social comparison motive, fulfillment level of social comparison motive, and subjective well-being were developed in Korean, then translated into in English and performed to Korean and American college students. The results were as follows:Self-improvement, self-evaluation and self-enhancement motives were higher in Koreans than in Americans, especially the level self- improvement in Koreans was the highest. Also, the fulfillment level of self-improvement and self- evaluation were higher and cognitive and emotional well-being were lower in Koreans. In predicting subjective well-being, self-improvement motive had an important role in Korea, whereas self-evaluation motive did in Americans.
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