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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.24 No.3

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Effects of Online Reviews on Judgments of a Product: The Role of Correction Messages and the Passage of Time

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2010, v.24 no.3, pp.91-107
https://doi.org/10.21193/kjspp.2010.24.3.006


& (2010). Effects of Online Reviews on Judgments of a Product: The Role of Correction Messages and the Passage of Time. Korean Journal of Social and Personality Psychology, 24(3), 91-107, https://doi.org/10.21193/kjspp.2010.24.3.006

Abstract

This study examined the effects of online reviews, correction messages and the passage of time on judgments of a product. The results indicate that the influence of online reviews on participants' judgements of the product decreases when the correction message was provided, compared to the case with no correction message. In addition, the effect of the online reviews on the purchase intention was observed to be weaker as time passing when the correction message was not present. The role of online reviews, correction messages and the passage of time in internet shopping and their implications on judgments and decision makings were discussed.

keywords
online reviews, correction messages, passage of time, judgement and decision making, 사용후기, 정정 메시지, 시간경과, 판단 및 의사결정, online reviews, correction messages, passage of time, judgement and decision making

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