ISSN : 1229-0653
This study examined the relationship between relative extrinsic value, that is the relative importance to extrinsic values (such as money, physical appearance, and other's approval) compared with intrinsic values (such as interpersonal relationship and health), and subjective well-being. The results are as follows. Firstly, Korean university students were more focused on extrinsic values and less concerned with intrinsic values than U.S. counterparts (Study1). Secondly, relative extrinsic values explained both national (Study1) and individual (Study2) differences of subjective well-being. Finally, path models demonstrated that relative extrinsic values had an indirect effect on the subjective well-being through social support and social comparison (Study1 and Study2). These findings indicate that values one pursuits have an important role in subjective well-being and this relationship is mediated by social support and social comparison.
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