ISSN : 1229-0653
Would a lonely person choose a true friend or a million dollars? Because people fulfill their unmet social needs by forging social connections, lonely people may be expected to favor social relationships over money. However, the present research reveals that lonely people prioritize money in their pursuit of happiness, and prefer $100,000 to a true friend (Study 1, 2). Moreover, in contrast to their expectations, lonely people did not derive more happiness from money than they did from friends in real life (Study 3). Overall, the current research shows that lonely people believe that money can boost their happiness more so than social connections, a mistaken belief stemming from excessive materialistic values.
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