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Narcissism and Clothing

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2016, v.30 no.2, pp.27-41
https://doi.org/10.21193/kjspp.2016.30.2.002




Abstract

People express themselves through their clothing, and self-concept plays a key role in the process. In fact, clothing can be used as a self-enhancing tool by drawing positive feedback from others. Given that narcissistic individuals routinely utilize different techniques for the purpose of self-enhancement, they may use their clothing as an effective way to enhance themselves. In the present study, we examined whether narcissistic individuals who are obsessed with grandiosity actually dress well in everyday life. Participants (N = 201; 100 women) completed self-report measures of narcissism, and their pictures were taken. Twelve characteristics of participants’ clothing were rated by 4 coders. In addition, the prototype of “well-dressed” using the same 12 items was obtained by 87 college students. We found that narcissism, particularly grandiose exhibitionism, was positively related to the “well-dressed” prototype scores.

keywords
나르시시즘, 의복 이미지, 자기표현, 자기고양, narcissism, clothing, self-presentation, self-enhancement

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Korean Journal of Social and Personality Psychology