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Psychological distance, group norm and decision making

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2017, v.31 no.4, pp.103-123
https://doi.org/10.21193/kjspp.2017.31.4.005

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Abstract

Is there any relationship between psychological distance and susceptibility to social influence in decision making? The present research investigated whether psychological distance could have an impact on conformity to group opinion during decision making. Study 1 (N=101) examined whether increasing temporal psychological distance could be related to changes in a participant’s response, when information about majority opinion was provided. According to our results, the conformity effect in the distant future condition was stronger than in the near future condition. Study 2 (N=33) utilized the implicit association test to demonstrate implicit individual differences in psychological distance. The experiment tested whether implicit individual differences in social distance might be related to moral decisions when group majority opinions were given. The findings implicated that participants who perceived dissimilar others more psychologically distant than similar others, might show more change in their responses to moral dilemmas by majority opinions than other participants, who perceived dissimilar others less distant. Theoretical and practical Implications about psychological distance and group confirmity were discussed.

keywords
psychological distance, group norm, decision making, concrete, abstract, 심리적 거리, 집단규범, 의사결정, 구체성, 추상성

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Korean Journal of Social and Personality Psychology