ISSN : 1229-0653
This study aimed to investigate how materialism would predict Korean college students’ ideal mating partner standards. We hypothesized that the ratio and importance of Warmth/Trustworthiness, Ability/Resources, and Appearance/Attractiveness would be different according to materialism and gender. We also hypothesized that the interaction between materialism and gender is significant. In study 1, we asked 123 college students to freely describe their ideal mating partner standards, and we examined how materialism and gender would predict the ratio of Warmth/Trustworthiness, Ability/Resources, and Appearance/Attractiveness. As a result, we found that students who scored higher on materialism listed more Ability/Resource words as their ideal mating partner standards. We also found the gender difference; women listed more of Ability/Resources related standards while men listed more of Appearance/Attractiveness related standards. The interaction between materialism and gender also predicted significantly the Ability/Resource standard. In study 2, we asked 370 college students to rate the importance of ideal mating partner standard list from study 1 and examined the factor structure. Furthermore, we investigated how the importance of ideal mating partner standards would differ by one’s materialism and gender. As predicted, we found that college student who score higher materialism considered that both Ability/Resources and Appearance/Attractiveness standards were more important. However, materialism did not predict the importance of Warmth/Trustworthiness. Gender and the interaction between materialism and gender were not significantly predicted the importance of any of the standards.
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