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The Mediating Effects of Perceived Stress on the Relationship between Impulse Buying Tendency and Personal Traits

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2018, v.32 no.4, pp.65-89
https://doi.org/10.21193/kjspp.2018.32.4.004

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Abstract

Recent studies have focused on the risk of chronic impulse buying because impulse buying can yield immediate pleasure, and such pleasure is likely to develop the dependence of impulse buying, as well as to increase the likelihood of the loss of self-control and shopping addiction. Thus, this study investigated whether personality traits and prenatal sex hormones influence on impulse buying tendency related to emotional state and whether these relationships were mediated by perceived stress. The results revealed that high 2D:4D (relatively higher prenatal estrogen level), high emotionality, high perceived stress, and low extraversion predicted higher negative mood-avoidance impulse buying tendency. With regard to positive mood-maintenance impulse buying tendency, no variables have significant associations, except for extraversion. The results of mediating effects showed that individuals with high emotionality and low extraversion had greater perceived stress, which, in turn, predicted higher negative mood avoidance impulse buying tendency. Findings suggest that emotionally unstable or introverted individuals may be more vulnerable to daily life stress and that impulse buying may serve as a mood-regulating function for them. This study provides additional information for the effects of personality traits, prenatal sex hormones, perceived stress on impulse buying tendency.

keywords
충동구매 경향성, 2D:4D 비율, 성격특성, 지각된 스트레스, impulse buying tendency, 2D:4D ratio, personality traits, perceived stress

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