ISSN : 1229-0653
The present study aimed to examine psychological procedures that explain one’s pursuit of materialism. We employed Donnelly et al.’s (2016) application of the Escape Theory to Materialism. The first step is having unrealistic and overly high standards of life, as measured by socially prescribed perfectionism. The second step is the development of a negative perception of the self for not meeting high standards, as measured by low self-esteem. We hypothesized that initial and decrease of self-esteem over time would mediate the relationship between socially prescribed perfectionism, and initial and increase in materialism. A total of 571 young adult women completed surveys four times over one and a half years. Cross-sectionally, low self-esteem mediated the relationship between socially prescribed perfectionism and materialism at time 1. Longitudinally, we only found that as self-esteem lowered over time there was an increase of materialism. Materialism is an important variable to understand Korean young adult women’s psychological well-being and mental health. These results provided understanding of how Korean young adult women reinforce materialism over time.
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