ISSN : 1229-0653
The purpose of the present study was to investigate whether uncertain identity increases materialism, which in turn decreases psychological well-being. Two studies were conducted to test this idea. In Study 1, participants completed self-report measures of identity commitment, psychological well-being, and materialism. It was found that identity certainty as assessed by identity commitment was negatively related to materialism and positively related to psychological well-being, and that materialism mediated the link between identity certainty and psychological well-being. Study 2 was conducted to examine whether uncertain identity causes materialism using an experiment. Identity (un)certainty was manipulated by asking participants to write a story in which they experienced a strong sense of who they were (certainty condition) or a story in which they experienced the lack of identity (uncertainty condition). Right after the writing task, participants competed a measure of state materialism. Participants in the certainty condition showed a lower level of state materialism relative to those in the uncertainty condition, indicating the causal role of identity in materialism. Given the negative relation between materialism and mental health, notoriously high materialism in Korea is a big social problem. The present study’s contribution is to identify identity uncertainty as one of the antecedents of materialism.
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