ISSN : 1229-0653
The present paper was addressed h developing a comprehensive theoretical model for attribution in which two competing paradigms, i.e., normative and social, could be incorporated in a complementary manner within a coherent theoretical frame work. Criticisms of social model theorists against Heiderian and Kelleyian models were reviewed and reexamined with reference to the original notion as conceived and statement as made by the originator of the theory, that is, Heider. Basic propositions were postulated on the basis of the above analyses and reified into interrelated theoretical terms, through which factors and processes to be involoved in the process of attribution were identified and theorized at a conceptual level, Finally, an integrative model for attribution was proposed and discussed.