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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.6 No.2
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The Influence of Affect on the Information Processing -Based on the Cognitive Elaboration Likelihood Model-

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
1992, v.6 no.2, pp.158-167
Hong-Guk Choi (Oxford University)
Choi, H. (1992). The Influence of Affect on the Information Processing -Based on the Cognitive Elaboration Likelihood Model-. Korean Journal of Social and Personality Psychology, 6(2), 158-167.
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Abstract

Based on the Petty and Cacioppo's Cognitive Elaboration Likelihood Model, the influence of affect on the cognitive process was examined. Data were collected, altogether 1209 samples, one month ahead of the 14th General Election by the one-to-one interviewing method in parallel with the field experiment. It was assumed that affect may influence on the whole process of information process, not just being served as the main cue in the peripheral processing. The strength of affect recipient holds was strongly related with the type of information processing being taken and also with the manner of information processing. If the nature of processor is neutral, people are more likely to rely on the peripheral route and the process was more likely to be biased. However, the manner of information processing for the central processor was not changed subject to the affect recipient holds.

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Korean Journal of Social and Personality Psychology

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