Comparison of Measurement Strategy of Regional Stereotypes

Regional stereotypes were measured using six different techniques of stereotype measurement. The content of the stereotypes was somewhat similar in most methods. Despite this similarity, some yielded contrasting stereotype content. The correlational analysis revealed varying levels of correlation, indicating the unique property of each method. Because of this uniqueness, it is critical to understand the meaning of each measurement strategy. The analysis showed some methods are superior to others. Factor analysis suggested the orthogonality of stereotype magnitude and attitude among individuals.

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Article Contents

Vol.6 No.2

Comparison of Measurement Strategy of Regional Stereotypes

Abstract

Korean Journal of Social and Personality Psychology