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The Korean Journal of Health Psychology

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Vol.14 No.1
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Does others' health behavior influence one's health behavior?: The effects of prevalence and self-improvement motive in healthy diet behavior

The Korean Journal of Health Psychology / The Korean Journal of Health Psychology, (P)1229-070X; (E)2713-9581
2009, v.14 no.1, pp.53-72
https://doi.org/10.17315/kjhp.2009.14.1.004


& (2009). Does others' health behavior influence one's health behavior?: The effects of prevalence and self-improvement motive in healthy diet behavior. The Korean Journal of Health Psychology, 14(1), 53-72, https://doi.org/10.17315/kjhp.2009.14.1.004
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Abstract

This study was to investigate the effects of prevalence and social comparison while others' health behaviors influence one's health behavior. For this purpose, we chose healthy dieting as the target behavior and asked the participants to estimate prevalence of healthy dieting among their friends and among Koreans of their ages. We also measured self-improvement motive as a social comparison tendency, healthy dieting of the participants, in addition to attitude, subjective norm and perceived behavioral control. Three months later, the participants reported the prevalence and frequencies of their healthy diet behaviors for the second time. The results showed that the more a participant estimated the prevalence of healthy diet behavior among Koreans of their ages, the higher his/her healthy dieting, which pattern was significant among the people with high level of self-improve motive. Also, the interaction effect increased variance of explanation in addition to the effects of the factors which were suggested as the predictors of behavior by Theory of Planned Behavior. Finally, the limitations of this study and the implications for future studies were discussed.

keywords
섭식행동, 기술규범, 행동빈도지각, 사회비교, 자기향상동기, eating behavior, descriptive norm, prevalence, social comparison, self- improvement motive., eating behavior, descriptive norm, prevalence, social comparison, self- improvement motive.

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