The purpose of this study was to examine how positive feedback has an effect on a restrained eater's self-esteem and eating behavior. A total of 89 female undergraduate students were selected and divided into 6 groups: restrained level (restrained, unrestrained) and treatment (control, shape evaluation, shape evaluation and positive feedback). All participants did self-report and the implicit self-esteem test before and after the treatment to show changes in their implicit and explicit self-esteem. Furthermore, we measured how participants consumed chocolate to examine eating behavior. The results showed that the implicit self-esteem test was significant in restrained level and treatment; however, there no significance was found in self-report and eating behavior. That is, restrained eaters reported lower self-esteem after shape evaluation, but they reported higher explicit self-esteem after treatment with shape evaluation and positive feedback. On the other hand, unrestrained showed no change in self-esteem and eating behavior. The results suggest positive feedback is effective in enhancing self-esteem in restrained eaters.
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