The current study was conducted to compare the underlying motivational orientations of individuals who possess secure self-esteem vs. fragile self-esteem. It was hypothesized that, under psychological threat, fragile self-esteem (i.e., high on explicit self-esteem but low on implicit self-esteem) would be associated with prevention focus, whereas secure self-esteem (i.e., high on both explicit and implicit self-esteem) would be associated with promotion focus. In contrast, under low threat we expected that both types of self-esteem would be associated with promotion focus. In Study 1, we surveyed one hundred Korean college students and found that explicit self-esteem was positively correlated with both promotion focus and narcissistic tendency. In addition, we found that fragile self-esteem was positively correlated with narcissistic tendency, whereas secure self-esteem was unrelated to narcissism. In Study 2, we tested the effects of a fit between regulatory focus and the two types of self-esteem under psychological threat using a 2 (secure vs. fragile self-esteem) × 2 (promotion vs. prevention focus) × 2 (high vs. low threat) between-participant design. Results revealed that, under psychological threat, participants with fragile self-esteem showed higher performance in the prevention focus condition than in the promotion focus condition, whereas the opposite trend emerged under low threat. In contrast, no significant effect was observed among participants with secure self-esteem. We found the same pattern of results on narcissism. Implications of these results and directions for future research are discussed.
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