The present study examined the effects of regulatory fit between a goal-inhibiting behavior (playing a game) and a facilitating behavior (practicing the experimental task) in a situation where individuals manage the two behaviors in a sequential manner. Building on the regulatory fit hypothesis (Higgins, 2000), it was predicted that, compared to a non-fit between the two behaviors, a fit between the two would have a positive impact on individuals' ability to self-regulate. We analyzed data from a total of 63 Korean college students who were randomly assigned to conditions in a 2(goal-inhibiting behavior: promotion focus vs. prevention focus) x 2(goal-facilitating behavior: promotion focus vs. prevention focus) between participants design. Success of self-regulation was examined using two indices: The amount of time used on playing the game and the time spent to practice the experimental task. Results indicated, as expected, that on both indices self-regulation was more successful when the two behaviors were matched in terms of the regulatory focus than when the two mismatched. Questionnaire data revealed that the overall level of goal activation was higher in the fit condition than in the non-fit condition. Implications of these findings for research in health psychology and future directions are discussed.
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