This study verified a theory of planned behavior (TPB) model to predict the adherence of health behavior and identified the role of the optimistic bias or delay discounting in that model. Subjects were 357 Korean male and female adults whose ages ranged from 18 to 76. The TPB factors and their optimistic bias were measured by modified items used in the previous studies, and some items were developed to measure delay discounting. An alternative TPB model, including a direct path from attitude to behavior and a direct path from the perceived behavioral control to behavior was validated for the adherence of health behavior. This model was found to be moderated by optimistic bias and delay discounting each. Findings of this study should provide useful information and knowledge for future research and for medical or health professionals who wanting to improve the adherence of health behavior of people.
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