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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.13 No.1

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The Effect of Stereotype Activation on Facilitation and Inhibition

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
1999, v.13 no.1, pp.235-254
IL-Ho Choi (Korea University)
Seong-Yeol Han (Korea University)
Choi, I., & Han, S. (1999). The Effect of Stereotype Activation on Facilitation and Inhibition. Korean Journal of Social and Personality Psychology, 13(1), 235-254.

Abstract

Facilitatory and inhibitory effects of stereotype activation on recall of traits were studied. And the reason for what stereotype activation have an inhibitory effect on inconsistent traits was also studied. It was proposed that priming a category level would improve recall of stereotype-consistent traits and obstruct recall of inconsistent traits. In first experiments, primed subjects were compared to no-primed control subjects, and comparisons were made between consistent, inconsistent, irrelevant traits. The predicted facilitatory and inhibitory effects were both obtained, suggesting that stereotype activation actively increase the retrieval probability of consis- tent traits and also actively decreases the retrieval probability of inconsistent traits. And second experiment showed that when stereotype is activated, the reason why inconsistent traits is inhibited was not because of negative association between a stereotype and its inconsistent traits but because of lateral inhibition in order to improve a representation coherence. The implications of my findings with respect to impression formation and stereotyping are discussed.

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Korean Journal of Social and Personality Psychology

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