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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.18 No.1
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Key Criteria in Evaluation People's Morality and Competence in Korean Society

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2004, v.18 no.1, pp.23-39




& (2004). Key Criteria in Evaluation People's Morality and Competence in Korean Society. Korean Journal of Social and Personality Psychology, 18(1), 23-39.
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Abstract

Two studies were conducted to investigate criteria used to evaluate people in Korea. In the first study, we analyzed college students descriptions of 4 types of people. People use two criteria, the life attitude and the interpersonal concern, to evaluate target person's morality. Interpersonal concern is the main criterion to consider target as immoral. Two criteria, the competence and the life attitude, are applied to evaluate target's competence. The evaluation of target being incompetent is determined mainly by the life attitude. In the second study, we randomly selected short descriptions from the three criteria; the life attitude, the interpersonal concern, and the competence. Two questionnaires were constructed to solicit evaluations of target persons from college students. In type A, we created 4 types of target people by varying the target's life attitude being either positive or negative and the competence being either positive or negative(+/-). In each type there were random combinations of four target people. In type B, the four types of people were created by varying the life attitude(+/-) and the interpersonal concern(+/-). Also, four target people were included for each type by randomly combining the criteria informations. Analysis of type A showed that the evaluations were dominated by the life attitude criterion. Only when the life attitude is positive, the competence information makes difference in evaluation. Analysis of type B showed that the life attitude and the interpersonal concern criteria are equally important, indicating the relationship-oriented cultural psychology of Korean people.

keywords
인물평가, 대인지각, 문화심리, 도덕성, 능력, 대인관계, 삶의 자세, 한국문화, life attitude, interpersonal concern, competence, evaluation, Korean people, cultural psychology, relationship-oriented, life attitude, interpersonal concern, competence, evaluation, Korean people, cultural psychology, relationship-oriented

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