Effects of Comparison Goal, Failure of Target andAttainability Upon Self-evaluation in Failure Situation

이희란; 한덕웅

Korean Journal of Social and Personality Psychology

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Vol.19 No.3

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Effects of Comparison Goal, Failure of Target andAttainability Upon Self-evaluation in Failure Situation

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;

2005, v.19 no.3, pp.55-81

& (2005). Effects of Comparison Goal, Failure of Target andAttainability Upon Self-evaluation in Failure Situation. Korean Journal of Social and Personality Psychology, 19(3), 55-81.

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Abstract

The purpose of this study was to investigate the effects of comparison goal, failure experience of comparison target and attainability of success upon self-rating in failure situation. It was assumed that these effects are due to fulfillment level of comparison motive and expectation of success thereafter. The results of the experiment showed that the hypothesized three-way interaction was confirmed. To put the three-way interaction effect concretely, in the self-promotion goal condition there was significantly higher self- evaluation when upward comparison target had experienced failure or when attainability was high than when upward comparison target had experienced failure and attainability was also low. In the self- enhancement goal condition, the results of self-evaluation were varied according to the level of attainability, whereas there was no significant differences in self-evaluation according to failure experience of the comparison target. The results of this study were discussed in terms of the self-regulation theory of social comparison process(Hahn, 1999, 2002; Hahn, Jang, 2003a; Jang, Hahn, 2004a) and the previous empirical studies. Finally, the limitations of this study and implications for future studies were added.

keywords: social comparison, social comparison motive, fulfillment level of social comparison motive, social comparison goal, failure experience of target, attainability, 사회비교, 사회비교목표, 비교대상의 실패경험, 도달가능성, 사회비교 동기, 비교동기의 충족수준

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Article Contents

Vol.19 No.3

Effects of Comparison Goal, Failure of Target andAttainability Upon Self-evaluation in Failure Situation

Abstract

Reference

Korean Journal of Social and Personality Psychology