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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.2 No.1
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A Multidimensional Study of Social Influence : Effects of Type of Referent, Source of Power, and Level of Compliance

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
1984, v.2 no.1, pp.219-249
Jean-Kyung Chung
Chung, J. (1984). A Multidimensional Study of Social Influence : Effects of Type of Referent, Source of Power, and Level of Compliance. Korean Journal of Social and Personality Psychology, 2(1), 219-249.
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Abstract

This study is an attempt to fill in the empirical gap in the social influence literature, by identifying the major factors involved in the social influence process, and by examining how interconnections between these factors produce changes in a person's motivation to comply. Based on existing literature and the pilot studies, the major factors to be considered in the social invluence process were identified as (1) the type of normative referent, (2) the source of the referent's power, and (3) the level of compliance. All three major factors were found to have significant effects on the subject's motivation to comply. Moreover, the interrelationships between these factors showed how a referent's social power systematically influences the subject's motivation to comply through some intervening factors. The significance of this approach in documenting empirical results and establishing theoretical networks in studying the multidimensional nature of the social influence process is discussed.

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Korean Journal of Social and Personality Psychology

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