ISSN : 1229-0653
This study verified psychological variables to have an effect on uncertainty avoidance focusing on Chemyon(Social face) sensitivity, social anxiety and self-esteem, based on Hofstede's uncertainty avoidance. To inspect this study, first, by using a list of questions, measured them, which are Chemyon(Social face) sensitivity, social anxiety and self-esteem. Second, by making uncertainty conditions experimentally, measured uncertainty avoidance. As a result of analyzing into multiple regression analysis, the finding could catch the point that Chemyon(Social face) sensitivity and social anxiety are primary factors to expect uncertainty avoidance but self-esteem is not. These research results show current events. This study find more explicit psychological factors of Hofstede's uncertainty avoidance than before. Even though, Hofstede's study explained that the factors of uncertainty avoidance are caused by just influence on culture and anxiety, through this research found that Chemyon(Social face) sensitivity and social anxiety cause uncertainty avoidance as an important factor. Also, this study verified that prediction of the future on the uncertainty avoidance. In other hand, It is inspected through this study that self-esteem is not a factor of influencing on uncertainty avoidance. Key Words:uncertainty avoidance, chemyon, social face, self-esteem, social anxiety, culture dimension
김경오, (2002) 자아존중감, 체면민감성과 자기제시 전략 간의 관계,
김남재, (1999) 대인불안에 대한 자기제시동기와 자기제시기대의 관계,
김양희, (1994) 한국가족의 문제에 대한 성 평등적 시각의 소고,
김영세, (2002) 전략과 정보:게임 이론적 접근, 박영사
김재문, (2004) 프로기획자의 전략적 사고, 새로운 제안 출판사
박기순, (1994) 유교에서 본 인간커뮤니케이션에 관한 일 고차,
심연수, (1998) 복지국가와 정의, 인간사랑 출판사
양참상, (2002) 창의성 개발과 기업경영, 석정출판사
임태섭, (1993) 한국적 인간관계의 커뮤니케이션적 토대 그리고 눈치,
임태섭, (1994) 체면의 구조와 체면욕구의 결정요인에 대한 연구,
정 욱, (2005) 자기고양 현상에 대한 조절변인으로서 자존감 사회 및 성격,
주진윤, (2002) 가치 창출의 e마켓, 부키출판사
진승범, (1995) 체면과 사회적 불안과의 관계,
최상진, (1999) 문화심리학:그 당위성, 이론적 배경, 과제 및 전망,
최상진, (2000) 한국인의 심리학, 중앙대학교 출판부
최상진, (1998) 체면의 내적 구조,
최상진, (1992) 한국인의 체면에 대한 사회심리학적 한 분석,
최창호, (1993) 체면과 자아존중감 통제성향의 관계,
한규석, (2002) 사회심리학의 이해, 학지사
한글학회, (1994) 우리말 큰 사전, 어문각
한미정, (2001) 대처방식, 내외통제성,자아존중감에 따른 죽음불안의 발달적 고찰,
한은경, (2002) 글로벌 마케팅 커뮤니케이션, 커뮤니케이션북스
한준오, (2003) 한국인의 체면민감성과 신분-가문의식이 과시소비성향에 미치는 영향 분석,
Arkin, (1980) and the Self- Serving Bias and in Causal Attribution Journal of Personality and Social Psychology,
Turner, (1985) cognitive and behavioral aspects of social anxiety,
Buss A, (1995) Personality, Temperament, Social Behav- iour, and the Self., Allyn & Bacon.
Camacho,L.M.,, (1995) The Role of Social Anxiousness in Group Brainstorming,
Cast, A, (2002) A theory of self-esteem,
Coopersmith,S, (1967) The antecedents of self-esteem, Freeman
Curran,J.P, (1977) Skills training as an approach to the treatment of heterosexual-social anxiety,
Dubois, D. L, (2004) The healthy pursuit of self-esteem:Comment on and alternative to the Crocker and Park(2004) formulation,
Goffman, (1959) The Presentation of Self in Everyday Life,
Harter, (1993) Visions of self Beyond the me in the mirror in Developmental Perspectives on Motivation Nebraska Symposium on Motivation University of Nebraska Press, Lincoln
Beverly Hills, (1980) Interna- tional differences in work-related values,
Hofstede, G, (1995) Cultures and Organizations; Software of the Mind, Mcgraw-Hill Companies
Hofsted,. G, (2005) Cultures and Organizations; Software of the Mind, Mcgraw-Hill Companies
A, (1972) A judgement of representativeness, Kahneman
A, (1979) An analysis of decisions under risk, Kahneman
Leary, (1982) Review of personality and social psychology,
Leary, (1988) The Role of Generalized Impression Expectancies Journal of Research on Personality,
Leary,M.R.,, (1990) Impression Management:A Literature Review and Two- Component Model,
Leary, M. R, (1995) Social anxiety, Guilford Press
& Baldwin, (1989) The effects of self- esteem and performance feedback on goal setting The Journal of Psychology,
Mooij, M. D, (2002) Convergence and divergence in consumer behavior:implications for international retailing,
Rawls, (1971) A Theory of Justice, Havard University
Rhyne, L. C, (2002) Technology-based competitive strategies:The Relationship of cultural dimensions to new product innovation,
Salmivalli, C, (2001) Feeling good about oneself being bad to others? remarks on self-esteem, hostility, and aggressive behavior,
Schlenker,B.R.,, (1992) Interpersonal processes involving impression regulation and man- agement,
Sherif,M, (1935) A study of some factors in perception,
Vonk, R, (1999) Impression formation and impression management:Motives, traits, and likeability inferred from self-promoting and self-deprecating behavior,
(2006) 韓國心理學會誌 : 社會 및 性格,
Chung-won Lee, An Analysis of Influences of Chemyon(Social-Face) Sensitivity, Social Anxiety and Self-esteem on Uncertainty Avoidance Tendency, Chung-Ang University
Social face, This study verified psychological variables to have an effect on uncertainty avoidance focusing on Chemyon based on Hofstede's uncertainty avoidance by using a list of questions As a result of analyzing into multiple regression analysis the finding could catch the point that Chemyon,