ISSN : 1229-0653
Counterfactual thinking is the cognitive mechanism of regret which includes the process of mutation a factual event into a once-possible-but-unrealized alternative. Roese and Summerville (2005) suggested that opportunity is a key determinant of regret and that the strongest regret would take place in life domains with the highest perceived opportunity. The present research examined the role of perceived opportunity in regret among Korean samples. The research procedure was basically adopted from Roese and Summerville (2005), with an additional measure of individualism-collectivism as cultural orientation. Study 1 investigated which life domain was most regretted. Study 2 asked participants to choose life domains in which they have(had) the most/least opportunities. The rank order correlation coefficient was significant between regret and opportunity, consistent with the Western previous findings. Moreover, Korean and American college students showed similar patterns in regret over similar life domains. Cultural orientations were partially related with experience of regret and perceived opportunity. Interestingly, frequency patterns of action vs. inaction regret varied across life domains. These findings were discussed in their implication of the universal principles and cultural uniqueness of regret experience.
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