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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.24 No.2

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Effects of Online Comments on Judgments of a Politician: The Role of Correction Messages

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2010, v.24 no.2, pp.133-150
https://doi.org/10.21193/kjspp.2010.24.2.008


& (2010). Effects of Online Comments on Judgments of a Politician: The Role of Correction Messages. Korean Journal of Social and Personality Psychology, 24(2), 133-150, https://doi.org/10.21193/kjspp.2010.24.2.008

Abstract

Two experiments examine how online comments and correction messages affect individuals' judgments of a politician. The results show that individuals' judgments of a politician are dependent on the valence of online comments when the correction message is absent. That is, in the absence of a correction message, individuals made more positive judgments of the target politician when the online comments described him in a positive (vs. negative) way. Even when the online comments were invalid, individuals' judgments of the politician were heavily influenced by the online comments. However, when the correction message was present, the influences of online comments on judgments of the politician disappeared. The role of online comments and correction messages in the formation of individuals' judgments of politicians is discussed.

keywords
인터넷 댓글, 정정 메시지, 정치인에 대한 판단, on-line comments, correction messages, judgment of a politician

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