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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.26 No.4
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Love Priming and Perception Bias

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2012, v.26 no.4, pp.1-13
https://doi.org/10.21193/kjspp.2012.26.4.001


& (2012). Love Priming and Perception Bias. Korean Journal of Social and Personality Psychology, 26(4), 1-13, https://doi.org/10.21193/kjspp.2012.26.4.001
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Abstract

On the basis of previous research showing that positive emotion like love facilitates global perception, two experiments were carried out to answer, whether the love priming always has a positive impact on global processing, and whether global versus local perception varies with the self-regulatory focus associated with love styles. In Experiment 1, participants were primed by either imagining a walk with a person they were in love with (love priming condition) or a walk alone (control condition). Then, they were shown large letters made of small letters and decided if either of two specific letters appeared on the screen. In contrast to this, in Experiment 2, love was primed subliminally with the name of the loved person and the participants had to do the letter task as in the previous experiment. In addition, they had to fill out the love style scales and were divided into two groups (romantic love and companionate love). Experiment 1 showed that the love priming condition reduced the reaction time for the global perception compared to the control condition. In Experiment 2, love priming also facilitated global perception in the group of romantic love. However, in the group of companionate love, global processing benefits decreased after the love priming trials. The results implicated that various love styles could be differentiated in regard to different goals which might have an impact on the self-regulatory focus in perception.

keywords
사랑, 점화, 전체지각, 부분지각, 자기조절 초점, love priming, global perception, local perception, self-regulatory focus

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