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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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정보 요소들의 상호작용을 통해 살펴본 정치적 정보의 처리

Blind Commitment The Biased Processing of Political Information by Interaction of Information Source, its Recipients, and its Contents

한국심리학회지: 사회 및 성격 / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2012, v.26 no.4, pp.15-29
https://doi.org/10.21193/kjspp.2012.26.4.002
노혜경 (아주대학교)

초록

정치적 정보가 어떻게 처리되는가를 알아보기 위해 Lasswell(1948)의 정보의 4요소 모형과 Chaiken(1994, 1989)의 휴리스틱-체계적 모델을 사용하여 살펴보았다. 동일한 정책내용을 다양한 출처인 것으로 제시하였을 때 정보수신자의 정치적 선호에 의해 정책에 대한 찬성여부가 영향을 받는지를 조사하였다. 연구 결과 중립적 정책에 대해 참가자의 선호정당과 정보출처가 일치하는 경우 더 찬성하는 휴리스틱이 나타났고, 선호 정당이 없는 경우 중립적 정책의 찬성이 동일하게 나타났다. 또한 평소의 정치적 관심이 높고 태도가 확실한 경우 부분적으로 편향된 체계적 처리의 효과를 보여주었다. 정보출처에 대한 호감 평가에 있어서도 참가자의 선호정당과 정책출처가 일치하는 경우 더 높게 나타났다. 이 연구는 정치적 정보의 처리 및 정치적 의사결정 상황에서 휴리스틱이 작용하고 있음을 시사하고 있다.

keywords
정치적 의사결정, 태도와 태도변화, 휴리스틱-체계적 모델, 편파처리, 정보처리, political decision-making, political attitudes, heuristic-systematic model, biased information processing

Abstract

In contemporary society, the political topics, party policy, and other political informations are widely supplied through a variety of medias.. But people do not have the ability or motivation to handle a lot of information carefully. As a result, the selective information processing comes to occur, either intentionally or unintentionally. Therefore, specific informations are even more accepted by recipients and so they would affect much more their political decision-making (Iyengar & Simon, 2000). How do people deal with and evaluate the political informations? How are our political attitudes formed and maintained? What are the personal factors involved in the processing of political information? To answer these questions, we manipulated information source,information contents, and information recipients characteristics on the basis of Lasswell’s model of five major components. The findings show that under conditions to systematic processing, participants are more biased, and the direction of information processing depends on the characteristics of information sources and information recipients.

keywords
정치적 의사결정, 태도와 태도변화, 휴리스틱-체계적 모델, 편파처리, 정보처리, political decision-making, political attitudes, heuristic-systematic model, biased information processing

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한국심리학회지: 사회 및 성격