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Blind Commitment The Biased Processing of Political Information by Interaction of Information Source, its Recipients, and its Contents

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2012, v.26 no.4, pp.15-29
https://doi.org/10.21193/kjspp.2012.26.4.002

Abstract

In contemporary society, the political topics, party policy, and other political informations are widely supplied through a variety of medias.. But people do not have the ability or motivation to handle a lot of information carefully. As a result, the selective information processing comes to occur, either intentionally or unintentionally. Therefore, specific informations are even more accepted by recipients and so they would affect much more their political decision-making (Iyengar & Simon, 2000). How do people deal with and evaluate the political informations? How are our political attitudes formed and maintained? What are the personal factors involved in the processing of political information? To answer these questions, we manipulated information source,information contents, and information recipients characteristics on the basis of Lasswell’s model of five major components. The findings show that under conditions to systematic processing, participants are more biased, and the direction of information processing depends on the characteristics of information sources and information recipients.

keywords
정치적 의사결정, 태도와 태도변화, 휴리스틱-체계적 모델, 편파처리, 정보처리, political decision-making, political attitudes, heuristic-systematic model, biased information processing

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Korean Journal of Social and Personality Psychology