ISSN : 1229-0653
The present study investegated whether the Korean college students evaluated the racial groups(i.e., Southeast Asian migrants vs. Koreans) in general as well as the target person after they were exposed to the target who demonstrated one of the various acculturation beliefs, attitudes and behavior. More specifically, we presented the participants with video clips in which either a Korean or a Southeast Asian migrant target demonstrated one of the four types of the acculturation beliefs and attitudes in various everyday-life situations (i.e., separation, assimilation, integration or the control condition), and measures both the implicit as well as the explicit racial attitudes. The results of the ANOVAs demonstrated that the participants showed more favorable attitudes toward the target who demonstrated the integrated beliefs and attitudes than the target demonstrating separated beliefs, regardless of the race of the target. The results also demonstrated that the integrated target elicited more favorable implicit as well as explicit attitudes towards the migrant groups in general than the separated target. The evaluation of the target who showed assimilated acculturation beliefs and attitudes differed in terms of the race of the target: The Korean target who showed assimilated beliefs and attitudes was evaluated more favorably than in the Control condition, while the Southeast migrant target showing the same attitudes was evaluated less favorably than in the control condition. However, regardless of the race of the target person, the explicit ingroup favoritism of the participants increased after they were exposed to the assimilated beliefs and attitudes. Finally, only for those who were less identified as Koreans supported the multiculuralism policies of the government more when they were exposed to the integrated target than in the Control condition. We discussed the theoretical as well as practical implications of these results.
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