외로운 사람들은 진정한 친구 한 명과 1억 원의 돈 중 무엇을 선택할까? 결핍된 사회적 욕구는 외로움으로 이어지며, 타인과의 관계 회복을 통해 외로움이 경감될 수 있다. 따라서 외로울수록 물질주의적 가치보다는 사회적 관계를 중시하고 선호할 것이라 생각하기 쉽다. 그러나 외로운 사람들은 돈을 행복의 수단으로 여기기 때문에 진정한 친구보다는 1억 원의 돈을 선호하는 경향이 있는 것으로 나타났다(연구 1, 2). 하지만 외로운 사람들의 믿음과는 달리 실제로는 돈이 사회적 관계보다 그들을 행복하게 해주지 않는 것으로 나타났다(연구 3). 본 연구 결과를 통해 외로운 사람들이 사회적 관계보다 돈을 통해 행복을 얻을 수 있을 것이라는 잘못된 믿음을 가지고 있음을 확인하였고, 외로움의 원인에 대하여 현재까지 거의 다루어지지 않았던 물질주의적인 관점으로 해석한 연구라는 의의가 있다.
Would a lonely person choose a true friend or a million dollars? Because people fulfill their unmet social needs by forging social connections, lonely people may be expected to favor social relationships over money. However, the present research reveals that lonely people prioritize money in their pursuit of happiness, and prefer $100,000 to a true friend (Study 1, 2). Moreover, in contrast to their expectations, lonely people did not derive more happiness from money than they did from friends in real life (Study 3). Overall, the current research shows that lonely people believe that money can boost their happiness more so than social connections, a mistaken belief stemming from excessive materialistic values.
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