Abstract

The purpose of this study was to investigate the effect of facial attractiveness and male clothing type on the subjects'inferences for the wearers'. The subjects' impressions for clothing wearers were measured by semantic-differential scales. The model with 3 levels of facial attractiveness and 6 types of clothing were presented by color photographs. The subjects of 60 male and female undergraduates were used for this study. The study showed that the facial attractiveness and the type of clothing gave influence on the subjects' impressions for the models'intelligence, sociableness and attractive­ ness. For the subjects'impressions for the intelligence and attractiveness, the type of clothing was more influential than facial attractiveness. Whereas for the impression of sociableness, facial attractiveness was more influential. For the subjects' impressions for the models' intelligence, sociableness, and attractiveness, the 'halo' effect of facial attractiveness was appeared. When all the models had on the clothing of company employees and salesmen, the models' intelligence, sociable- ness, attractiveness were rated more higher when the models were presented without clothings. However, when all the models had on the clothings of entertainers, artists, and laborers, the models were rated by the observers do be lower in their intelligence, sociableness, and attractiveness than the models were presented with face only.