The Korean Journal of Health Psychology
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- P-ISSN1229-070X
- E-ISSN2713-9581
- KCI
The Social and Evolutionary Utility of Perceived Social Reputation : The Difference between Mating Success and Sexual Strategy
Abstract
The purpose of this study is to verify whether there is social and evolutionary utility in perceived social reputation. The result shows that in both men and women, those who have higher altruism, reciprocity and responsibility reputation one's physical attractiveness positive and had more confidence in mating and reproduction, and preferred long-term mating strategy. On the contrary, the appearance and ability reputation were making different impacts on sexual strategy or preference according to sex. Men who have great reputations on appearance and ability was seeking after the long-term strategy with one female, but simultaneously also had a high tendency of seeking after the short-term strategy with the frequency of past heterosexual relationships and sexual contacts, the number of sexual partners high. However, for women, regardless of the reputation of appearance or ability, the long-term strategy had been sought, and women who are in these higher repute were seeking after the long-term strategy. In that context, it was dealt with that the short-term and the long-term sexual strategy, preference difference of men and women and influence of reputation on these differences.
- keywords
- social reputation, mating, sexual strategy, 사회적 평판, 짝짓기, 성적 전략, social reputation, mating, sexual strategy
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