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The Korean Journal of Health Psychology

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Vol.15 No.3

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Social Instrumentality of Appearance: Scale Development and Validation

The Korean Journal of Health Psychology / The Korean Journal of Health Psychology, (P)1229-070X; (E)2713-9581
2010, v.15 no.3, pp.549-568
https://doi.org/10.17315/kjhp.2010.15.3.011



& (2010). Social Instrumentality of Appearance: Scale Development and Validation. The Korean Journal of Health Psychology, 15(3), 549-568, https://doi.org/10.17315/kjhp.2010.15.3.011

Abstract

To develop a Social Instrumentality of Appearance Scale(BVI-SI-A), two studies were performed. Social instrumentality of appearance, as a kind of body-related values, was defined as "personal beliefs of utility of body appearance in social settings such as interpersonal relationship, sexual partnership, and social achievement". In study 1, 333 of college students were responded to 55 items which were developed as an item pool. 19 items were selected according to the results of item and factor analysis. Exploratory factor analyses of those 19items revealed a 3 factor structure of the scale. In study 2, new college samples were collected(N=320, 120 male and 200 female) to examine the psychometric properties of the scale further. Factor analysis revealed 3 factor structure of the scale which was same as study 1,and the homogeneity of factor structure across the sex was verified as well. The scale showed significant correlations with Appearance Esteem(Gim, 2007), Body Surveillance(Mckinley, & Hyde, 1996), and Body Value-Inclination(Gim & Ryu, 2007) as predicted. BVI-SI-A had significant predictive power on body-related behaviors. Authors interpreted these results as the scale(BVI-SI-A) have acceptable psychometric properties and concluded that it could be useful tool for body image and body related behavior studies.

keywords
신체이미지, 신체의 사회적 유용성, 외모도구성, 외모관리 행동, 척도개발, 타당도, body image, social utility of body, appearance instrumentality, scale development, body management behavior

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