접근 및 회피동기 민감성과 조절 프레이밍이 도박성 게임의 추격 행동에 미치는 영향
The Effects of Approach-Avoidance Motivation Sensitivity and Regulatory Framing on Chasing Behaviors in Gambling Simulation Game
김교헌 (충남대학교)
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초록
본 연구는 Gray(1991)의 강화민감성이론과 Higgins의 조절초점이론(1998) 및 조절부합도이론(2000)을 바탕으로 도박성 게임에서 손실을 경험하였을 때 개인의 접근 및 회피동기 민감성과 상황의 조절 프레임이 추격 도박행동에 미치는 상호작용적 영향을 카지노 모사게임을 통해 알아보고자 하였다. 사전에 접근과 회피 동기 민감성의 개인차를 측정한 남자 대학생 63명이 향상 혹은 예방 프레임 유발조건에 무선 배정되었으며, 추격 도박행동을 측정하기 위해 모사 슬롯머신 게임을 활용하였다. 연구 결과, 향상프레임이 제시된 조건에서 접근동기 민감성이 높을수록 도박성 게임에서 손실을 경험한 후 더 높은 베팅금액, 베팅횟수, 손실금액이 나타나는 추격 행동을 보였다. 그러나 예방프레임이 제시된 조건에서는 접근이나 회피 동기의 민감성 차이에 따른 추격 행동의 차이는 유의하지 못했다. 본 연구 결과의 의의를 선행연구와 도박 현장의 적용과 관련시켜 논의하였다.
- keywords
- chasing behavior, regulatory framing, approach-avoidance motivation sensitivity, regulatory fit, 추격 도박행동, 조절프레임, 접근 및 회피 동기의 민감성, 조절부합도
Abstract
This study, based on Gray's (1991) Reinforcement Sensitivity Theory, Higgins' s Regulatory Focus Theory (1998) and Regulatory Fit Theory(2000), aimed to verify the interaction effects of personal approach-avoidance motivation sensitivity and situational regulatory framing on chasing behaviors after experiencing loss in casino simulation game. 63 male college students who measured individual differences in approach-avoidance motivation sensitivity were randomly assigned to a promotion or prevention frame induction condition and used simulated slot machine game to measure their chasing behaviors. The results showed that the higher the approach motivation sensitivity, the higher the betting amount, the betting frequency, and the loss amount, after experiencing the loss in the gambling game. However, in the condition that the prevention frame was presented, the difference of the chasing behavior according to the sensitivity difference of approach or avoidance motivation was not significant. he significance of this study was discussed in relation to the application of previous studies and gambling field.
- keywords
- chasing behavior, regulatory framing, approach-avoidance motivation sensitivity, regulatory fit, 추격 도박행동, 조절프레임, 접근 및 회피 동기의 민감성, 조절부합도
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