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The Korean Journal of Health Psychology

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Vol.23 No.1

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The Effects of Approach-Avoidance Motivation Sensitivity and Regulatory Framing on Chasing Behaviors in Gambling Simulation Game

The Korean Journal of Health Psychology / The Korean Journal of Health Psychology, (P)1229-070X; (E)2713-9581
2018, v.23 no.1, pp.231-245
https://doi.org/10.17315/kjhp.2018.23.1.012


& (2018). The Effects of Approach-Avoidance Motivation Sensitivity and Regulatory Framing on Chasing Behaviors in Gambling Simulation Game. The Korean Journal of Health Psychology, 23(1), 231-245, https://doi.org/10.17315/kjhp.2018.23.1.012

Abstract

This study, based on Gray's (1991) Reinforcement Sensitivity Theory, Higgins' s Regulatory Focus Theory (1998) and Regulatory Fit Theory(2000), aimed to verify the interaction effects of personal approach-avoidance motivation sensitivity and situational regulatory framing on chasing behaviors after experiencing loss in casino simulation game. 63 male college students who measured individual differences in approach-avoidance motivation sensitivity were randomly assigned to a promotion or prevention frame induction condition and used simulated slot machine game to measure their chasing behaviors. The results showed that the higher the approach motivation sensitivity, the higher the betting amount, the betting frequency, and the loss amount, after experiencing the loss in the gambling game. However, in the condition that the prevention frame was presented, the difference of the chasing behavior according to the sensitivity difference of approach or avoidance motivation was not significant. he significance of this study was discussed in relation to the application of previous studies and gambling field.

keywords
chasing behavior, regulatory framing, approach-avoidance motivation sensitivity, regulatory fit, 추격 도박행동, 조절프레임, 접근 및 회피 동기의 민감성, 조절부합도

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