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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.15 No.2

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Explaining Drinking and Driving: An Application of Theory of Planned Behavior

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2001, v.15 no.2, pp.141-158
Doug-Woong Hahn (Department of Psychology, Sungkyunkwan University)
MinKyu Rhee (Department of Clinical Psychology, Seoul National Mental Hospital)
Hahn, D., & Rhee, M. (2001). Explaining Drinking and Driving: An Application of Theory of Planned Behavior. Korean Journal of Social and Personality Psychology, 15(2), 141-158.

Abstract

This study assessed the ability of the theory of planned behavior(TPB) to account for drivers' intention and behavior of drinking and driving, comparing other alternative models. A sample of drivers(N=411) was surveyed with questionnaire constructed to measure attitude toward behavior, subjective norms, perceived behavior control, past behavior, habit, obligation, and behavior intention and drunk driving behavior for 1 month. Results showed the addition of past behavior and habit led to the most significant increments(19.5%) in amount of explained variance in intentions and the most significant increments(17%) in drinking and driving behavior, thereby supporting other model instead of TPB. An alternative model was suggested at the based on findings. The limitations of this study and future directions for further study were discussed.

keywords
drinking driving, theory of planned behavior, Bentler-Speckart model, past behavior, habit, ought
Submission Date
2001-06-28
Revised Date
Accepted Date
2001-07-13

Korean Journal of Social and Personality Psychology

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