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Korean Journal of Social and Personality Psychology

ISSN : 1229-0653

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Vol.25 No.2
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Cultural Variation in False-Uniqueness Bias: Culture and Self-Enhancement Revisited

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2011, v.25 no.2, pp.127-142
https://doi.org/10.21193/kjspp.2011.25.2.007

(2011). Cultural Variation in False-Uniqueness Bias: Culture and Self-Enhancement Revisited. Korean Journal of Social and Personality Psychology, 25(2), 127-142, https://doi.org/10.21193/kjspp.2011.25.2.007
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Abstract

Recent research in cultural psychology challenges the notion that East Asians lack a self-enhancement motive, and argues that they do self-enhance, at least, on traits they find personally relevant and important. The present study examined if self-enhancement of East Asians (or individuals with collectivistic orientation) as opposed to Westerners (or individuals with individualistic orientation) would differ by trait domain. In addition, this study explored effects of priming independent vs. interdependent self-construal on self-enhancement. The tendency toward self-enhancement was measured by a false-uniqueness bias (FUB). It was found that the FUB was substantially stronger for Americans than for Koreans and greater in interdependence than in independence domain. Moreover, in the interdependence domain individuals high on collectivism showed the FUB as much as individuals low on collectivism did. In addition, the perceived importance of interdependent traits mediated the FUB on these traits. Finally, the FUB was affected by self-construal priming such that the FUB became stronger when the momentary priming of self-construal was congruent with one's chronic orientation toward collectivism vs. individualism.

keywords
허위 독특성 편향, 문화, 자기고양, 문화 점화, false-uniqueness bias, culture, self-enhancement, self-construal priming

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