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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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언제 가치에 따라 행동하는가? 가치의 실제 자기 중요도 및 지각된 사회적 중요도와 행동의 관계

When Does Behavior Reflect Personal Values? A Study on Values’ Actual Self-Importance, Perceived Social Importance, and Value-Behavior Relations

한국심리학회지: 사회 및 성격 / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2012, v.26 no.3, pp.25-43
https://doi.org/10.21193/kjspp.2012.26.3.003
박혜경 (성신여자대학교)
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  • 조회수

초록

사람들은 언제 자신의 가치에 따라 행동하는가? 본 연구에서는 가치의 실제 자기 중요도(해당 가치를 개인적으로 중요하게 여기는 정도)와 지각된 사회적 중요도(해당 가치가 자신의 집단에서 중요하게 여겨진다고 믿는 정도)를 구분함으로써 집단주의적인 가치들은 실제 자기 중요도에 비하여 지각된 사회적 중요도가 높으나 개인주의적인 가치들은 지각된 사회적 중요도에 비하여 실제 자기 중요도가 높음을 알 수 있었다. 더 나아가 이 연구에서는 개인의 가치와 가치 표현 행동 간의 관계는 지각된 규범적 압력과 부적인 상관을 보임(지각된 규범적 압력이 강해질수록 개인의 가치와 행동 간의 관련성은 약해짐)을 관찰하였다. 종합하건대, 이러한 결과는 문화적 가치에 대한 집단적인 오해석이 한국 문화 맥락에서 집단주의가 유지되는 데에 기여할 가능성과 개인의 가치와 행동 간의 관련성이 지각된 규범적 압력에 의하여 부분적으로 가려질 가능성을 시사한다.

keywords
values, behavior, actual self-importance, perceived social importance, normative pressures, 가치, 행동, 실제 자기 중요도, 지각된 사회적 중요도, 규범적 압력

Abstract

When do individuals act on their personal values? Based on a distinction between actual self-importance (the extent to which individuals personally endorse certain values) and perceived social importance of values (the extent to which individuals consensually believe the values to be important to their group), this study found that collectivistic values were rated higher in the perceived social importance than in the actual self-importance while the opposite was the case for individualistic values. In addition, the relation between personal values and self-reported value-expressive behaviors was inversely associated with perceived normative pressures such that personal values related the strongest to the behaviors for which normative pressures were perceived to be the weakest. These data were interpreted to suggest that a collective misrepresentation of cultural values might contribute to the persistence of collectivism in the Korean cultural context and that the relation between personal values and behaviors might be partly masked by perceived normative pressures.

keywords
values, behavior, actual self-importance, perceived social importance, normative pressures, 가치, 행동, 실제 자기 중요도, 지각된 사회적 중요도, 규범적 압력

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