바로가기메뉴

본문 바로가기 주메뉴 바로가기

Is It Possible to Flow through Watching?: Focusing on the Observational Flow and Watching TV

Korean Journal of Social and Personality Psychology / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2012, v.26 no.4, pp.31-49
https://doi.org/10.21193/kjspp.2012.26.4.003
(Colorado State University)



  • Downloaded
  • Viewed

Abstract

The purpose of this research is to conceptualize and inquire the nature and the mechanism underlying the observational flow. To find out the basic characteristics of observational flow, several dimensions including experience factors, motivational factors, and mechanical factors were compared with that of participational flow. In study 1, 76% of participants have reported that they do experience observational flow. The intensity of the flow was relatively weaker compared to when the participant actually participated in the activity. The condition required for observational flow is when the participant’s favorite team is having a close game (92.5%). Study 2was conducted to confirm the result of experiment 1 and to find the mechanisms and characteristics of observational flow by close comparison with participational flow. Like study 1, the intensity of observational flow was weaker than that of participational flow. 9 characteristics of observational flow were individually compared with that of participational flow. Sense of control, confidence, and ability was found to be higher in observational flow than participational flow. Loss of ego, distortion of time, concentration, flow, free from self problem, and presence of clear goal was higher in participational flow. Conditions to facilitate observational flow were found to be a balance between difficulty level of the content and participant’s ability for understanding the content, and identification with the actual players. Lastly, the relationship among happiness, internal motivation, and observational flow was studied. Internal motivation had positive correlation with observational flow, but not with happiness. The possibilities and limitations of observational flow are discussed.

keywords
관찰몰입, 참여몰입, 몰입, 동일시, 관찰기술, 내적동기, 행복, observational flow, participational flow, flow, identification, performing balance, vicarious balance, Internal motivation, happiness

Reference

1.

강상현, 김국진, 정용준, 최양수 (2002). 디지털 방소론. 서울: 한울.

2.

김광수, 이진균 (2003). 스포츠 시청의 결정 요인에 관한 연구. 한국언론학보, 47(2), 338-360.

3.

김재환 (2011). 선수 속성, 선수 동일시와 팀 동일시 및 관람의도의 관계. 한국체육대학교 석사학위 논문.

4.

김현진 (2010). 그림책의 독서치료적 조망 : 자아존중감 향상 기제를 중심으로. 경기대학교 석사학위 논문.

5.

나은영 (2010). 미디어심리학. 서울: 한나래 출판사.

6.

노정식, 조현진(2009). 인지적 동일시와 감정적 동일시의 상호작용 효과를 이용한 기부금 조성 전략. 대한경영학회지, 22(3), 1651-1677.

7.

노준석 (2003). 미디어 이용과 몰입경험에 따른 수용자의 여가만족에 관한 연구. 중앙대학교 박사학위 논문.

8.

노준석, 손용 (2004). 전자미디어의 몰입경험과 여가만족의 상관성 분석: TV와 internet 비교를 중심으로. 한국방송학보, 18(1), 116-173.

9.

박근수, 유태용 (2007). 일 몰입의 선행변인 및 결과변인에 관한 연구. 한국심리학회지: 산업 및 조직, 20(3), 219-251

10.

박선주 (2005). 시청 몰입(flow)경험에 따른 드라마 선택요인과 동일시 효과 연구. 한양대학교 석사학위논문.

11.

이병기 (2010). 초·중등 학생의 독서 플로우 성향과 요인 분석에 관한 연구. 정보학회지, 41(4), 56-57.

12.

이수연 (1995). 텔레비전 드라마의 즐거움: 남성 시청자와 모래시계. 한국언론학보, 34, 131-169.

13.

이순영 (2006). 독서 동기와 몰입에 영향을 주는 요인에 관한 이론적 고찰. 독서연구, 16, 360-372.

14.

이재신, 이민영, 연보영, 김기만 (2012). 서바이벌 오디션 프로그램 시청과 플로우의 매개적 역할. 한국방송학보. 26(2). 167-204.

15.

장훈 (2001). 몰입경험과 심리적 적응지표의 관계와 관한 연구: 인터넷 활동 중심으로. 고려대학교 석사학위 논문.

16.

장훈 (2010). 상호작용 맥락에서 몰입의 기능 : 중요타인과의 관계를 중심으로. 고려대학교 박사학위 논문.

17.

장훈, 한성열 (2010). 몰입(flow) 기능의 재구성 : 몰입과 행복의 관계에 대한 타인맥락의 조절효과를 중심으로. 한국심리학회지: 사회 및 성격, 24(4), 43-62.

18.

황재성 (2011). TV드라마의 유형과 몰입경험에 따른 시청자 만족에 관한 연구. 동의대학교 박사학위 논문.

19.

홍란아 (2010). 초등학교 아이스하키선수들의 내적동기와 스포츠 자신감과의 관계. 숙명여자대학교 석사학위 논문.

20.

Adlai-Gail, W. (1994). Exploring the autoteltic personality. Unpublished doctoral dissertation, University of Chicago.

21.

Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20-39.

22.

Bandura, A. (1997). Self-efficacy: The exercise of control. New York: Freedman.

23.

Bernhardt, P. C., J. M. Dabbs JR., J. A. Fielden., & C. D. Lutter. (1998). Testosterone changes during vicarious experiences of winning and losing among fans at sporting events. Physiology & Behavior. 65(1). 59-62.

24.

Carli. M., Delle Fave. A., & Masimini. F. (1988). The quality of experience in the flow channels: comparison of Italian and U.S. students. 288-306. In M. Csikszentmihalyi & I. S. Csikszentmihalyi (Eds.). Optimal experience. Cambridge. England: Cambridge University Press.

25.

Chen, H., Wigand, R. T. & Nilan, M. (1998). Optimal flow experience in Web navigation, Effective Utilization and Management of Emerging Information Technologies, pp. 633-6. Proceedings of the 9th Information Resources Management Association, Boston, MA, 17-20 May.

26.

Coleman. L. J. (1994). Being a teacher: Emotional and optimal experience while teaching gifted children. Gifted Child Quarterly, 38(3), 146-152.

27.

Csikszentmihalyi, M. (1975). Bevond bOl'edom and an,iel)'. The experience or Play in lDork and games. San Francisco: Jossey-Bass.

28.

Csikszentmihalyi, M. (1988). The Ways of Genes and Memes. Reality Club Review, 1(1), 107-108.

29.

Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York: Harper Perenniel.

30.

Csikszentmihalyi, M. (1991). Reflections on the Spiral of Silence, Communication Yearbook, 14, 288-297.

31.

Csikszentmihalyi, M. (1993). The Evolving Self, New York: Harper Collins.

32.

Csikszentmihalyi, M. (1997). Finding flow. New York: Basic.

33.

Csikszentmihalyi, M. (2000). Beyond boredom and anxiety. San Francisco: Jossey-Bass.

34.

Csikszentmihalyi, M., & Hunter, J. (2003). Happiness in everyday life: The uses of experience sampling. Journal of Happiness Studies, 4, 185-199.

35.

Hills, P., & Argyle, M. (2002). The Oxford Happiness Questionnaire: A compact scale for the measurement of psychological well-being. Personality and Individual Differences, 33, 1073-1082.

36.

Hills. P., Argyle. M., & Reeves. R. (2000). Individual difference in leisure satisfaction: An investigation of four theories of leisure motivation. Personality and Individual Differences, 28, 763-779.

37.

Hoffman, D. L., & Novak, T. P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, 60 (July), 50-68.

38.

Hoffman, D. L., & Novak, T. P. (2009). Flow Online: Lessons Learned and Future Perspective. Journal of Interactive Marketing, 23, 23-34.

39.

Hoffman, M. L. (1984). Interaction of affect and cognition in empathy. In C. E. Izard, J. Kagan, & R. B. Zajonc (Eds.), Emotion, cognition, and behavior (pp. 103–131). Cambridge, England: Cambridge University Press.

40.

Jackson. S. (1996). Toward a conceptual understanding of the flow experience in elite athletes. Research Quarterly for Exercise and Sport, 67, 76-90.

41.

Keller, J., & Bless, H. (2008). Flow and regulatory compatibility: An experimental approach to the flow model of intrinsic motivation. Personality and Social Psychology Bulletin, 34(2), 196-209.

42.

Kubey, R., & Csikszentmihalyi, M. (1990), Television and the Quality of Life, Mahwah, NJ: Erlbaum

43.

LeFevre, J. (1988), Flow and the Quality of Experience During Work and Leisure. In M. Csikszentmihalyi and I. S. Csikszentmihalyi (Eds.), Optimal Experience: Psychological Studies of Flow in Consciousness, New York: Cambridge University Press.

44.

Massimini, F., Csikszentmihalyi, M., & Delle Fave, A. (1988). Flow and Biocultural Evolution. 60-68. in M. Csikszentmihalyi & I. S. Csikszentmihalyi (Eds.), Optimal experience: Psychological studies of flow in consciousness, New York: Cambridge University Press

45.

McAuley, E., Duncan, T., & Tammen, V.V.(1989). Psychometric properties of the intrinsic motivation inventory in a competitive sport setting: A confirmatory factor analysis. Research Ouarly for Exercise and Sport, 60, 48-58.

46.

McQuail, D. (1987). Mass Communication Theory (2nd ed.). London: Sage.

47.

McQuail, D. (1992). Media performance: Mass communication and the public interest. London, UK: Sage.

48.

McQuail, D. (1997). Audience Analysis. Sage Publications.

49.

McQuail, D. (1999). 수용자 분석 (박창희 역). 커뮤니 케이션북스. (원전은 1997에 출판)

50.

McQuillan, J., & Conde, G. (1996). The conditions of flow in reading: Two studies of optimal experience. Reading Psycholoy: An International Quarterly, 17(2), 109-135.

51.

Nakamura, J. (1988). Optimal experince and the use of talent. 319-326. in M. Csikszentmihalyi & I. S. Csikszentmihalyi (Eds). Optimal experience, Cambridge, England: Cambridge University Press.

52.

Novak, T. P., Hoffman, D. L., & Duhachek, A. (2003). The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences. Journal of Consumer Psychology, 13(1-2), 3-16.

53.

Novak, T. P., Hoffman D. L., & Yung, Y. F. (1998). Measuring the Flow Construct in Online Environments: A Structural Modeling Approach. Working paper Vanderbilt University.

54.

Owen, B. M. (2001). 인터넷과 텔레비전(이은미 역). 서울: 한울. (원전은 1999에 출판).

55.

Perry, S. K.(1999). Writing in flow. Cincinnati, OH: Writer’s Digest Books.

56.

Rosengren, K. E., & Windahl, S. (1974). Mass media consumption as a functional alternative. in Mcquail, D.(ed) Sociology of Mass Communication. Harmondsworth: Penguin.

57.

Sato, I. (1988). BosozoKu: flow in Japanese motocycle gangs. 92-117. in M. Csikszentmihalyi & I. S. Csikszentmihalyi (Eds). Optimal experience, Cambridge. England: Cambridge University Press.

58.

Schwartz, S. H. (1994). Cultural dimensions of values: towards an understanding of national differences. In U.Kim.et al. (Eds.), Individualism and Collectivism: Theory, method, and application. Newbury Park, CA: Sage.

59.

Trevino. L., & Trevino. J. (1992). Flow in computer-mediated communication. Communication Research, 19, 539-573.

60.

Waterman, A. S., Schwartz, S. J., Goldbacher, E., Green, H., Miller, C., & Philip, S. (2003). Predicting the Subjective Experience of Intrinsic Motivation: The Roles of Self-Determination, the Balance of Challenges and Skills, and Self-Realization Values. Personality and Social Psychology Bulletin, 29(11), 1447-1458.

61.

Wells, A. J. (1988). Self-esteem and optional experience. In M. Csikszentmihalyi & I. S. Csikszentmihalyi (Eds.), Optimal experience: Psychological studies of flow in consciousness (pp. 327-341). New York: Cambridge University Press.

Korean Journal of Social and Personality Psychology