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ISSN : 1229-0653

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Vol.28 No.2
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도시와 시골 개념의 점화가 인상형성에 미치는 영향

Effects of Priming City versus Rural Area Concepts on Impression Formation

한국심리학회지: 사회 및 성격 / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2014, v.28 no.2, pp.141-156
https://doi.org/10.21193/kjspp.2014.28.2.008
김남희 (충남대학교)
전우영 (충남대학교)
김남희, & 전우영. (2014). 도시와 시골 개념의 점화가 인상형성에 미치는 영향. 한국심리학회지: 사회 및 성격, 28(2), 141-156, https://doi.org/10.21193/kjspp.2014.28.2.008
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초록

본 연구에서는 의식적으로 자각할 수 없는 수준에서 제시된 도시와 시골 지역에 대한 개념과 관련된 정보가 인상형성에 영향을 미칠 수 있는지 알아보았다. 이를 위해 주변시 경계 과제(parafoveal vigilance task)를 이용해서 도시 또는 시골 지역에 대한 개념과 관련된 단어들을 식역하로 제시하였다. 실험참여자들은 두 번째 과제에서 애매모호한 행동을 한 자극인물의 행동기술문을 읽고, 그를 다양한 성격 특성상에서 평가하였다. 결과에 따르면, 도시 개념이 점화된 참여자들이 시골 개념이 점화된 참여자들보다 자극인물에 대해 더 긍정적인 인상을 형성하는 것으로 나타났다. 특히, 도시 개념의 점화는 평가대상을 더 유능한 사람으로 보이도록 만들었다. 논의에서는 도시와 시골 지역에 대한 고정관념과 점화효과의 무의식성에 대해 살펴보았다.

keywords
점화, 인상형성, 도시, 시골, 무의식, priming, impression formation, city, rural area, unconsciousness

Abstract

The present study examined the possibility that information relevant to the concepts of city and rural areas presented outside of conscious awareness can influence impression formation. Participants initially performed a parafoveal vigilance task in which some were exposed subliminally to words related to the concept of city area while others were exposed to the rural area concept. In an ostensibly unrelated second task, participants read a behavioral description of a stimulus person whose behavior was ambiguous, and then rated him on several personality traits. The results showed that participants whose concept of city area was primed formed more positive impressions of the stimulus person, especially on an ability dimension, than those primed with the concept of rural area. The implications of this study for stereotypes of city versus rural areas and the unconsciousness of priming effects are discussed.

keywords
점화, 인상형성, 도시, 시골, 무의식, priming, impression formation, city, rural area, unconsciousness

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