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ISSN : 1229-0653

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Vol.30 No.2

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나르시시즘과 의복 이미지

Narcissism and Clothing

한국심리학회지: 사회 및 성격 / Korean Journal of Social and Personality Psychology, (P)1229-0653;
2016, v.30 no.2, pp.27-41
https://doi.org/10.21193/kjspp.2016.30.2.002
한정민 (고려대학교)
조민수 (고려대학교)
홍세은 (고려대학교)
박선웅 (고려대학교)
한정민, 조민수, 홍세은, & 박선웅. (2016). 나르시시즘과 의복 이미지. 한국심리학회지: 사회 및 성격, 30(2), 27-41, https://doi.org/10.21193/kjspp.2016.30.2.002

초록

의복은 자기 자신을 표현하는 중요한 수단으로, 자신이 가지고 있는 자아상과 자기개념은 의복 선택에 영향을 준다. 나아가 의복은 타인으로부터 긍정적인 피드백을 이끌어냄으로써 자신을 고양시키는 효과적인 방법이 되기도 한다. 나르시시즘이 높은 사람은 자기고양전략을 많이 구사하기 때문에 자기고양 수단으로 의복을 사용할 수 있다. 본 연구의 목적은 나르시시즘이 일상생활에서의 의복 선택과 어떤 관계가 있는지, 특히 나르시시즘이 높은 사람일수록 남들로부터 선호되는 방식으로 옷을 입는지 경험적으로 확인하는 것이다. 참여자들(N = 201, 여자 100명)은 나르시시즘을 측정하는 설문에 응답하고, 연구 참여 당시에 착용했던 의복 그대로 촬영을 하였다. 4명의 연구자들이 12가지 기준을 사용하여 참여자의 의복 이미지를 코딩하였다. 추가적으로 참여자와는 다른 대학생 87명이 동일한 12가지 기준을 이용하여 옷을 잘 입는 것은 어떻게 입는 것인지 평정하고, 이를 통해 옷을 잘 입는 것의 전형성(prototype) 기준이 도출되었다. 연구 결과, 나르시시즘, 특히 웅대한 과시와 옷을 잘 입는 전형성 사이에 유의미한 정적 상관관계가 있었다. 즉, 나르시시즘이 높은 사람은 실제로 남들에게 선호되는 방식으로 옷을 입었다.

keywords
나르시시즘, 의복 이미지, 자기표현, 자기고양, narcissism, clothing, self-presentation, self-enhancement

Abstract

People express themselves through their clothing, and self-concept plays a key role in the process. In fact, clothing can be used as a self-enhancing tool by drawing positive feedback from others. Given that narcissistic individuals routinely utilize different techniques for the purpose of self-enhancement, they may use their clothing as an effective way to enhance themselves. In the present study, we examined whether narcissistic individuals who are obsessed with grandiosity actually dress well in everyday life. Participants (N = 201; 100 women) completed self-report measures of narcissism, and their pictures were taken. Twelve characteristics of participants’ clothing were rated by 4 coders. In addition, the prototype of “well-dressed” using the same 12 items was obtained by 87 college students. We found that narcissism, particularly grandiose exhibitionism, was positively related to the “well-dressed” prototype scores.

keywords
나르시시즘, 의복 이미지, 자기표현, 자기고양, narcissism, clothing, self-presentation, self-enhancement

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